リジェネラティブツーリズム × ウェルネス

 世界の上位にランキングされるニューヨーク大学専門職大学院(School of Professional Studies, New York University/Travel and Tourism Research Collaboratory (TTRC)/Jonathan M. Tisch Center of Hospitality)と当琉球大学ウェルネス研究分野では共同研究を計画しております。

 日本アジアのウェルネス研究、ウェルネスツーリズム研究開発拠点である当ウェルネス研究分野の知財およびネットワークを活かし、世界最新の観光の潮流として持続可能観光の次といわれるリジェネラティブツーリズム(Regenerative Tourism)について、「ウェルネス」を掛け合わせることで、「自然の健康再生(循環環境、農、共生など)」、「人の健康再生(ウェルネスなど)」、「地域の健康再生(コミュニティ活性、地域課題解決など)」の3つの視点からリジェネラティブ×ウェルネスによる地域創生観光を、沖縄をフィールドに実現を目指します。

#リジェネラティブツーリズム #Regenerative_Tourism

#リジェネラティブトラベル #Regenerative_Travel

#リジェネレーション #Regeneration

最新の #ウェルネスツーリズム The latest #wellness tourism

最新の #リジェネラティブウェルネスツーリズム The latest #Regenerative wellness tourism










リジェネラティブウェルネスツーリズム(Regenerative wellness tourism)





We are planning a joint research project with the New York University School of Professional Studies (Travel and Tourism Research Collaboratory (TTRC) / Jonathan M. Tisch Center of Hospitality), which is ranked among the top in the world.

We are a research center for wellness and wellness tourism in Japan and Asia, and we use our intellectual property and network in the field of wellness at the Faculty of International Regional Creation, University of the Ryukyus, to realize regenerative tourism, which is said to be the next sustainable tourism, as the latest trend in tourism in the world. We aim to realize regional revitalization tourism through combining regenerative tourism with wellness, with Okinawa as our field, from three perspectives: “natural health regeneration (circular environment, agriculture, symbiosis, etc.)”, “human health regeneration (wellness, etc.)”, and “regional health regeneration (community revitalization, regional problem solving, etc.)”.

If we can realize a tourism that makes the region, people, and nature better than before as we visit them, even from a small island or a limited area, using Okinawa as a living learning field, it will be a world-class tourism model that will be born in Okinawa and Japan. We will work on joint research and development with companies and local governments that agree with the new way of tourism that goes beyond the mind of conservation and maintenance level and achieves the creation of a new future and passes it on to the next generation. (*We are looking for companies and local governments that are interested in participating)

By combining wellness and regenerative tourism, we can create a powerful next-generation tourism approach that has an impact on the whole.

Wellness tourism aims to contribute to individual physical and mental health improvement, life purpose, and shining life. This includes content that contributes to “human regeneration” such as healthy eating, exercise, connection with nature, yoga, mindfulness, stress management, hot springs, spa treatments and massages.

On the other hand, regenerative tourism aims to have a positive impact on the places visited. This includes actions that protect and enhance the local environment, build good relationships with local communities, respect and protect local culture, and contribute fairly to the local economy.

By combining these two approaches, we can create a powerful model of tourism that not only improves individual health and suggests new ways of living and working, but also contributes to the well-being of the visited communities and environment. Here are some examples of how this can be achieved.

A regenerative wellness tourism experience may include staying at an eco-friendly resort that is built and operated in harmony with the local environment. The resort can offer wellness experiences such as yoga, meditation, spa treatments using local natural products. Guests can participate in agricultural experiences using local pesticide-free or organic produce or cooking classes using them. This creates a living learning content that allows guests to learn about local traditional culture and how it contributes to health and well-being.

Visitors also participate in activities that contribute to the local community and environment. This may include volunteering for local conservation activities, learning about local culture and history, supporting local businesses by purchasing locally made products.

As a whole, this kind of tourism experience ensures that visitors not only feel healthier and more relaxed, but also have a positive impact on the local community and environment they visit. It becomes an experience of giving as well as receiving for all people involved.

The new wellness proposed by Professor Masashi Arakawa (2023) of our Wellness Research Center “positioning human body as part of the earth and maintaining its internal environment = inner beauty, inner sustainability” is completely consistent with this integrated model of regenerative wellness tourism. We expect to see concrete examples of this model that emphasize the connection between human health and earth health. We can think of activities and experiences that show that taking care of oneself and loving oneself contributes to the health and well-being of the whole earth.

Regenerative wellness tourism (Regenerative wellness tourism)
is a next-generation tourism based on three regenerations: natural health regeneration (circular environment, agriculture, symbiosis, etc.), human health regeneration (wellness etc.), regional health regeneration (community revitalization, regional problem solving etc.)

▶Natural health regeneration (circular environment, agriculture, symbiosis etc.)

▶Regional health regeneration (community revitalization, regional problem solving etc.)

▶Human health regeneration (wellness etc.)

These are three regenerations for next-generation tourism and regional revitalization tourism.





Regenerative Tourism Design (RTD) combines theoretical elements of systems thinking with practical design tools adopted from case studies identified in the Global Tourism Risk Index.

Regenerative is a portmanteau that is being applied in economics, agriculture, culture, architecture, and tourism. This research examines the ways and places in which regenerative principles are applied to tourism. With the accumulation of case studies, we hope to develop a toolkit of regenerative practices that mitigate risk so that mutual learning can take place across different geographic and cultural contexts.
©Copy Light; School of Professional Studies, New York University/Travel and Tourism Research Collaboratory (TTRC)/Jonathan M. Tisch Center of Hospitality